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Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

Offers no one can see, confusing Promo Codes, misaligned chatbots… Review your Black Friday campaign before launch and don’t hand bookings over to the OTAs....

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How the intermediaries get the customers that were searching for you (II)

By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It is a common occurrence nowadays. The hotel chains and the more advanced, independent hotels have already accepted the need to invest in…

César López20/06/2012

How to ask Google to stop posting ads with my brand’s name

By Pablo Delgado and César López. First of all, you must register the name of your hotel. It’s very simple… (if you’ve already registered the name of your hotel) Request to do so here: https://services.google.com/inquiry/aw_tmcomplaint?hl=enn Pay attention to the following: Fill out the form in the name of the owner of the trademark or in…

César López19/06/2012

Registering the name of my hotel as a brand (trademark)

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César López19/06/2012

How the intermediaries get the customers that were searching for you (I)

By Pablo Delgado and César López In Continental Europe, hotels with registered trademarks can prevent intermediaries from using their brand names in Google Adwords. Doing this means that more users end up on their own websites. In spite of the advantages, most independent hotels don’t take the necessary steps to benefit from it. Did you…

Pablo Delgado14/06/2012

19 good practices in online distribution

You have someone to support you during conflicts, whether big or small, with mediators. You have undoubtedly argued at some point with an online agency (Booking.com, Venere, Expedia), about things like your stars, or asking them to not bet on advertisements for your label, that they don’t reduce your prices without permission, or about them…

César López14/05/2012

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

How the intermediaries get the customers that were searching for you (II)

How to ask Google to stop posting ads with my brand’s name

Registering the name of my hotel as a brand (trademark)

How the intermediaries get the customers that were searching for you (I)

19 good practices in online distribution

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About Mirai

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

How the intermediaries get the customers that were searching for you (II)

How to ask Google to stop posting ads with my brand’s name

Registering the name of my hotel as a brand (trademark)

How the intermediaries get the customers that were searching for you (I)

19 good practices in online distribution

Recent Posts

Authors

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About Mirai