Challenges (strategic, marketing and operations) of selling extras in your direct channel
Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?...
Find out moreWhy should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?...
Find out moreGoogle Street View has been active in four Spanish cities for a few days. It allows you to walk around the streets using images at street level. Drag these maps or click on the arrows of the streets… The Hotel Arts is a fantastic dawn: See bigger map ME Barcelona before opening, its doors are…
In the same way that NOT everybody speaks the same language, NOT all Internet users use the browser. Many hotels have websites that only speak one language: Internet Explorer, the language of most like English, but it’s just one language at the end of the day. There are other languages, the same way there are…
If you don’t guarantee the configuration of the beds in your double bedrooms you will lose reservations. For this to be effective, you must announce this guarantee before customers proceed to book their rooms. A percentage of the clients don’t reserve a double room without being certain that they will have separate beds. Another group,…
Luckily, the label of gay-friendly for a hotel is losing its original meaning given that homosexuality, at least in Spain,is widely accepted now. However, a hotel can go even further than just acceptance and respect, taking concrete actions to attract and encourage this type of clients. A good place to do this is the hotel’s…
They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt to changes. They do not have to wait for big managers to make a decision. Their percentage of…