Does technology determine your pricing strategy? We analyze how connectivity architecture (PDP vs. OBP) influences the control of your hotel revenue....
Find out moreThe eternal game of cat and mouse: The intense desire to gain better conditions enlivens the imagination of each intermediary, who carries out all kinds of measures to offer something better than the rest. Hotelier beware! Avoid allowing any channel to offer your hotel better conditions or you are putting the entire system in danger.…
If there is a guaranteed way when it comes to not only getting more fans but building on the loyalty of your hotel’s community on facebook at the same time, it is with competitions and raffles. It is recommended to use an application that requires the user to click on “I like” to participate. There…
Facebook, the world’s largest social network with more than 750 million users, has become the centre of attention for many hoteliers that see a great opportunity for their hotel to appear on this resource. Although in the past it was not taken advantage of, the hoteliers now see it as a must. Just being on…
We should not forget that, above all, we buy and sell experiences. Sometimes companies suffer what they call “marketing myopia,” a term used to refer to the mistake of defining our market in terms of the product, instead of the necessity that said product fulfills… “Nobody wants a ¼ inch drill…what everybody wants are ¼…
A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…
