Agentic AI shows great promise, but is it ready to become a real channel for booking hotels? Privacy, payments, complexity and trust are key challenges it must overcome to become a viable distribution channel....
Find out moreWe should not forget that, above all, we buy and sell experiences. Sometimes companies suffer what they call “marketing myopia,” a term used to refer to the mistake of defining our market in terms of the product, instead of the necessity that said product fulfills… “Nobody wants a ¼ inch drill…what everybody wants are ¼…
A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…
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A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or Expedia, that have managed to continue with the same model adapting it to the new ways of doing things.…
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