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Book on Google, now available in Europe

​Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. ...

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A simple hotel can also make the difference

They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt…

Against price parity / 3

In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis…