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Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

Offers no one can see, confusing Promo Codes, misaligned chatbots… Review your Black Friday campaign before launch and don’t hand bookings over to the OTAs....

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What Booking.com was doing to gain market share while we were all in lockdown

During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…

Marta Romero30/06/2021

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

planning payment gateway practical guide Mirai stripe hipay

There are many aspects to take into consideration when choosing a payment gateway for your direct sales. In this post you will find the key aspects to take into account when adding a payment gateway to your website.…

César López21/06/2021

How to maintain or increase your direct sales quota after the pandemic

Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay…

Pablo Delgado10/06/2021

Why direct selling is experiencing its sweetest moment

Direct selling has gained a large share of sales during the pandemic, demonstrating its sales capacity and resilience. We analyse the reasons for this explosion…

Pablo Delgado03/06/2021

Google free booking links impact; time for the numbers

Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…

Fran Diéguez06/05/2021

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

What Booking.com was doing to gain market share while we were all in lockdown

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

How to maintain or increase your direct sales quota after the pandemic

Why direct selling is experiencing its sweetest moment

Google free booking links impact; time for the numbers

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About Mirai

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

What Booking.com was doing to gain market share while we were all in lockdown

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

How to maintain or increase your direct sales quota after the pandemic

Why direct selling is experiencing its sweetest moment

Google free booking links impact; time for the numbers

Recent Posts

Authors

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About Mirai