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How will Booking.com’s new credit card affect hotels and their direct channel?

Booking launches a credit card in the U.S. Is it a real threat to your hotel? We analyze Booking’s new strategy and its impact on your direct channel....

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Why your hotel or hotel chain should have a loyalty club

Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …

César López01/07/2020

The importance of data for direct sales

Making decisions backed up by data allows us to take action in a safer way. And re-evaluating the effect of our actions helps us adjust and improve, creating an agile, data-driven work methodology that will increase our increasingly-important direct sales…

Pablo Sánchez25/06/2020

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

The coronavirus crisis has dramatically changed the way we book hotel rooms. Non-refundable rates have pretty much disappeared. And now that Google adds the flexible rate filter to Hotel Ads, your direct sales have the opportunity to differentiate if the integration of your reservation system allows it, as is the case with Mirai. …

Pablo Delgado23/06/2020

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand…

Pablo Delgado21/05/2020

What are Google Property Promotion Ads and how do they work?

PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…

Diego Varela13/05/2020

featured

How will Booking.com’s new credit card affect hotels and their direct channel?

Why your hotel or hotel chain should have a loyalty club

The importance of data for direct sales

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

What are Google Property Promotion Ads and how do they work?

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About Mirai

featured

How will Booking.com’s new credit card affect hotels and their direct channel?

Why your hotel or hotel chain should have a loyalty club

The importance of data for direct sales

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

What are Google Property Promotion Ads and how do they work?

Recent Posts

Authors

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About Mirai