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The barriers Agentic AI must overcome to emerge as a hotel distribution channel

Agentic AI shows great promise, but is it ready to become a real channel for booking hotels? Privacy, payments, complexity and trust are key challenges it must overcome to become a viable distribution channel....

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Hitting rock bottom

small reach botton covid

After the unprecedented collapse of the pickup in recent weeks, we analyzed the demand trend to see if we had reached the maximum drop that indicates the change in trend where the upcoming dates should go better.…