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The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

Why OTAs provide no value for you on metasearch engines

We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…

Pablo Delgado05/04/2018

Why your soaring mobile traffic is not turning into bookings

The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…

Pablo Delgado26/02/2018

Booking Genius rates published on metasearch engines. What next?

Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…

Pablo Delgado27/11/2017

How to eradicate price disparities

Regaining control of your price is not a complex issue. If you get down to work properly, in less than three months you should have your price under control and free of risk. …

Pablo Delgado13/11/2017

Price disparity, the eternal problem of hotel distribution

Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…

Pablo Delgado19/09/2017

20 reasons to leave Booking Genius

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…

Pablo Delgado04/04/2017

Expedia is wrong: a better direct price does make money for the hotel

Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…

César López23/02/2017

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…

Pablo Delgado20/10/2016

Book on Google (2 of 4): What it means for hotels

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

Pablo Delgado13/10/2016

Search Results for: loyalty

The cost of direct sales. Part I: Calculation

Why OTAs provide no value for you on metasearch engines

Why your soaring mobile traffic is not turning into bookings

Booking Genius rates published on metasearch engines. What next?

How to eradicate price disparities

Price disparity, the eternal problem of hotel distribution

20 reasons to leave Booking Genius

Expedia is wrong: a better direct price does make money for the hotel

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google (2 of 4): What it means for hotels

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Search Results for: loyalty

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