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6 simple ways to inquire about your ads on Google

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César López08/02/2011

Is it worth investing in Google Adwords if I show up first in searches?

Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…

Pablo Delgado19/11/2010

10 reasons why your hotel should be a Facebook page (not a profile or group)

When starting in Facebook, the main question for hotels is deciding what type of online presence they should choose for their business: A “page”, a “profile” or a “group”? The answer is clear, A PAGE has many advantages: A page and its content will be visible for all, without having to become a Facebook friend.…

Piotr Majdan11/11/2010

Google Instant: Changes in Google searches

Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…

Pablo Delgado03/10/2010

7 ideas for deals and packages

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César López28/12/2009

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many hotel websites don’t get good results: 1: Investment in advertising Channels won’t grow without advertisement. Booking.com uses a big amount of the commissions it receives…

César López20/05/2009

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…

César López30/04/2009

Calendar of demand: Foresee 2009 analyzing 2008’s evolution

Every time a user request information regarding availability through Mirai-HotelSearch, the dates he’s introduced are recorded. These data means several millions requests and allow us to collate a very reliable demand calendar. Knowing what the historical demand has been is one of the key details that any hotelier must have to forecast for 2009 and…

César López15/01/2009

Search Results for: C

6 simple ways to inquire about your ads on Google

SEO: Suitable for my hotel?

You need subscribers

Is it worth investing in Google Adwords if I show up first in searches?

10 reasons why your hotel should be a Facebook page (not a profile or group)

Google Instant: Changes in Google searches

7 ideas for deals and packages

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

Calendar of demand: Foresee 2009 analyzing 2008’s evolution

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Search Results for: C

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