It’s unavoidable: in Internet, your hotel will be well reviewed by users in some website. How do you go about these reviews, both positive and negative, that are published on your website or in booking sites? Nowadays, online travellers’ communities are multiplying and the hotel’s transparency is very important for users to trust it when…
1.- Finding the time: It is the resource that is most difficult to find. Having a lot of material and information would be useless if you don’t have the time to look into it. Most of the available information is generated in bits, regularly, like blog posts. It’s got the perfect format so it can…
Google Street View has been active in four Spanish cities for a few days. It allows you to walk around the streets using images at street level. Drag these maps or click on the arrows of the streets… The Hotel Arts is a fantastic dawn: See bigger map ME Barcelona before opening, its doors are…
In the same way that NOT everybody speaks the same language, NOT all Internet users use the browser. Many hotels have websites that only speak one language: Internet Explorer, the language of most like English, but it’s just one language at the end of the day. There are other languages, the same way there are…
If you don’t guarantee the configuration of the beds in your double bedrooms you will lose reservations. For this to be effective, you must announce this guarantee before customers proceed to book their rooms. A percentage of the clients don’t reserve a double room without being certain that they will have separate beds. Another group,…
Luckily, the label of gay-friendly for a hotel is losing its original meaning given that homosexuality, at least in Spain,is widely accepted now. However, a hotel can go even further than just acceptance and respect, taking concrete actions to attract and encourage this type of clients. A good place to do this is the hotel’s…
In the hotel world, as in other areas, those who break with all the molds, breaking away from the crowd and risking themselves without copying with others are doing are safely paving their path to success. This path will not just be restricted to a few, but it could be open to all if everybody…
It’s not a scientific study, there is no objective calculation that could give you the precise ranking of all the hotels from data extracted from all the webs that published hotel reviews. Even so, a quick look through four of these websites (HotelSearch, Tripadvisor, Booking and Venere) will only lead to one conclusion: in Barcelona, the three hotels…
In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…
Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this jargon is unnecessary, dangerous and ends up creating confusion. This happens also in our market:…
