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trivago launches Free Booking Links. You can participate with Mirai

At Mirai, we have the technical requirements in place and are activating this new option for all clients that meet the participation requirements.…

Isabel Rey31/03/2023

Everything you need to know about trivago’s new Free Booking Links

trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…

Paola Romero31/03/2023

The reasons why customers use Booking.com (and so do I)

We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …

Pablo Delgado27/03/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

10 questions and answers about upcoming challenges in hotel distribution that may interest you

questions and answers hotel distribution mirai

In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…

Pablo Sánchez15/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

Mirai engine now supports more complex taxes

Different destinations require different taxes, fees and charges. For more flexibility, we have recently improved the way our booking system handles these, giving your hotel more options and more clarity when displaying them to the customer.…

César López02/02/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

Mirai 2022 Blog: these are our 10 most-read posts

Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…

Isabel Rey15/12/2022

2022: new developments at Mirai

It's time to look back at what we've been doing to further improve your direct selling. This compilation of our most important developments and projects is a useful reminder that will allow you to check whether you are getting the most out of them.…

amaialopez13/12/2022

Search Results for: BI

trivago launches Free Booking Links. You can participate with Mirai

Everything you need to know about trivago’s new Free Booking Links

The reasons why customers use Booking.com (and so do I)

Understanding the value proposition of paid and free Google Hotels

10 questions and answers about upcoming challenges in hotel distribution that may interest you

Growing contribution of metasearch to direct revenue

Mirai engine now supports more complex taxes

How much do you stop selling for not controlling your price?

Mirai 2022 Blog: these are our 10 most-read posts

2022: new developments at Mirai

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Search Results for: BI

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