Archive

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

In practice, it means that any distributor can use the brand name with the same conditions as you.…

Marta López22/10/2018

Chatbots for your hotel: Everything that you need to know

Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions.…

Pablo Delgado10/10/2018

Room Booking Module: Google incorporates room photos to Hotel Ads results

Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …

Diego Varela17/09/2018

Google Hotel Ads launches Promoted Hotels

In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.…

Diego Varela08/08/2018

Google Hotel Ads gains visibility and displaces Adwords

Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.…

Pablo Delgado12/07/2018

Booking.com is now offering third-party inventory with Booking.basic

For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…

César López09/07/2018

The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

Security (https) and performance (http2), essential for direct sales

https and http2 are two functionalities that OTAs already have and that you should also have on your own website. https will provide you with security and http2 with performance. …

Roberto Carrazana07/06/2018

The necessary revolution in hotel payment-collection operations

The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…

Pablo Delgado29/05/2018

New feature on Google Hotel Ads: Occupancy filters

Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…

Pablo Delgado30/04/2018

Archive

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Room Booking Module: Google incorporates room photos to Hotel Ads results

Google Hotel Ads launches Promoted Hotels

Google Hotel Ads gains visibility and displaces Adwords

Booking.com is now offering third-party inventory with Booking.basic

The cost of direct sales. Part I: Calculation

Security (https) and performance (http2), essential for direct sales

The necessary revolution in hotel payment-collection operations

New feature on Google Hotel Ads: Occupancy filters

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