The impact of PSD2 on your hotel and direct sales

At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.…
At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.…
When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…
Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…
In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…
In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…
How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…
Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…
Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …
The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…
In practice, it means that any distributor can use the brand name with the same conditions as you.…