Welcome to the end of the series of interviews on Digital Marketing between Pau Siquier, our Digital Marketing Director and Trevor Grant, Chief Cheerleader at Revenue Hub.In this fourth and final episode, we recap the entire journey around digital marketing activity…
In this third episode, Pau Siquier and Trevor Grant go deeper into the upper and middle funnel, showing you the importance of distinguishing the value of activity at each level of the funnel.…
Pau Siquier and Trevor Grant look specifically at the lower funnel: What is it, why is it so important and why is it possibly the most effective way of traffic acquisition for the hotels.…
Today we are opening a series of interviews on Digital Marketing in which Trevor Grant, Chief Cheerleader at Revenue Hub interviews Pau Siquier, our Digital Marketing Director…
Lucía Dávila and Patricia Camba will lead Mirai's new business and development project as Sales Director EMEA and Director of Global Partnerships & Alliances, respectively.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
With our new "visibility report", you can benefit from a detailed view of the investments and returns of your campaigns in all the different online marketing channels you invest in: More immediacy and time to analyse data, make the best decisions and continue optimising your campaigns and maximising your direct sales.…
With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…
Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …
