Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
Gone are the days of loyalty programme membership cancellation maintenance: your users can now manage their membership automatically.…
Mirai club members now have a private area where they can manage their account and bookings.…
Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …
After months of work, we inaugurate one of Mirai's great recent developments. Your direct sales can now rely on a loyalty club, in the fashion of the main hotel chains. …
