Book & Join, a key feature of your loyalty program
Triple the growth rate of your database and improve your conversion by combining the “Booking” and “Joining the loyalty club” functionalities.…
Triple the growth rate of your database and improve your conversion by combining the “Booking” and “Joining the loyalty club” functionalities.…
Our BI platform now allows you to see the evolution of each source/media, combine them with more than 50 variables and segment by the source/media that interests you.…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
We analyze, from a historical perspective, how technology has influenced the evolution of the hotel industry over time, becoming a key factor to the optimization of hotel distribution and direct sales.…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
Los metabuscadores son escaparates cada vez más importantes en la distribución hotelera. En este evento, por primera vez en Cancún, expertos de Google, Tripadvisor, Koddi y Mirai, te explicaremos todo lo que hay que tener cuenta para jugar de forma más inteligente tu estrategia en metas…
Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…
Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …
When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…