Posts tagged with: google

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

How to ask Google to stop posting ads with my brand’s name

By Pablo Delgado and César López. First of all, you must register the name of your hotel. It’s very simple… (if you’ve already registered the name of your hotel) Request to do so here: https://services.google.com/inquiry/aw_tmcomplaint?hl=enn Pay attention to the following: Fill out the form in the name of the owner of the trademark or in…

Google Hotel Finder: New actor in the soap opera – Blog Mirai

A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…

Is it worth investing in Google Adwords if I show up first in searches?

Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…

Google Instant: Changes in Google searches

Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…

How came your hotel is in Google Street View?

Google Street View has been active in four Spanish cities for a few days. It allows you to walk around the streets using images at street level. Drag these maps or click on the arrows of the streets… The Hotel Arts is a fantastic dawn: See bigger map ME Barcelona before opening, its doors are…