Chatbots for your hotel: Everything that you need to know
Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions....
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First week after the terrorist attack: We analyse the impact in Barcelona
After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings
trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?
trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
Building customer loyalty through the direct channel, the unresolved issue
Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in…
trivago Express Booking in detail
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…
20 reasons to leave Booking Genius
The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…