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Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?...

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Is it worth investing in Google Adwords if I show up first in searches?

Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…

Pablo Delgado19/11/2010

10 reasons why your hotel should be a Facebook page (not a profile or group)

When starting in Facebook, the main question for hotels is deciding what type of online presence they should choose for their business: A “page”, a “profile” or a “group”? The answer is clear, A PAGE has many advantages: A page and its content will be visible for all, without having to become a Facebook friend.…

Piotr Majdan11/11/2010

Google Instant: Changes in Google searches

Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…

Pablo Delgado03/10/2010

Business Listing on TripAdvisor: Not for everyone

English Version | Version française El 6 de mayo Tripadvisor lanzó un anuncio oficial diciendo que alrededor de 12.000 hoteles de todo el mundo se había subscrito a su programa Perfil Plus, que les permite publicar la dirección de su web, su email y su número de teléfono en Tripadvisor. Cinco meses después del lanzamiento, París…

Piotr Majdan13/07/2010

7 ideas for deals and packages

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César López28/12/2009

featured

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Is it worth investing in Google Adwords if I show up first in searches?

10 reasons why your hotel should be a Facebook page (not a profile or group)

Google Instant: Changes in Google searches

Business Listing on TripAdvisor: Not for everyone

7 ideas for deals and packages

Recent Posts

Authors

About Mirai

featured

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Is it worth investing in Google Adwords if I show up first in searches?

10 reasons why your hotel should be a Facebook page (not a profile or group)

Google Instant: Changes in Google searches

Business Listing on TripAdvisor: Not for everyone

7 ideas for deals and packages

Recent Posts

Authors

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About Mirai