
The shift from automation to intelligence: AI agents explained
AI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreAI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreIn this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…
Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…