Archive

The end of the “Book on Metasearch” era

We analyse why 'Book on Metasearch' models have ceased to exist and how this shift impacts your direct sales strategy…

Paola Romero13/05/2026

New Mirai Metasearch dashboard: migrating to the new platform and introducing the updated BI version

We have completely renovated our Mirai Metasearch dashboard: a new design, advanced filters, customisable dashboards and new features for better performance analysis of your meta campaigns.…

amaialopez19/02/2025

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…

Diego Varela28/01/2025

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

The new trivago Net CPA on Consumption model is now available with Mirai

With Mirai you can now participate in trivago Net CPA on Consumption. If you were already investing in CPA, we have switched you to this new model so you can benefit from its advantages.…

Isabel Rey30/01/2024

trivago introduces its new Net CPA on Consumption

trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…

Paola Romero30/01/2024

This is how Tripadvisor net commission per stay model works

Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …

Diego Varela03/05/2023

Archive

The end of the “Book on Metasearch” era

New Mirai Metasearch dashboard: migrating to the new platform and introducing the updated BI version

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Who are the winners and losers of Google’s implementation of the DMA?

What factors affect the results of your metasearch campaigns? (Part 2)

The six levels of the Google Hotels funnel (Part 1)

The new trivago Net CPA on Consumption model is now available with Mirai

trivago introduces its new Net CPA on Consumption

This is how Tripadvisor net commission per stay model works

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