Mirai Metasearch dashboard: the most comprehensive reporting
BI, powerful filters, new charts and KPIs, choice of attribution models, and much more. Optimise your metasearch campaigns with all the information at your fingertips.…
BI, powerful filters, new charts and KPIs, choice of attribution models, and much more. Optimise your metasearch campaigns with all the information at your fingertips.…
Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…
Lucía Dávila and Patricia Camba will lead Mirai's new business and development project as Sales Director EMEA and Director of Global Partnerships & Alliances, respectively.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…
Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …
Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …
A novelty from trivago that will be welcomed by an industry that is looking for alternatives that guarantee the profitability of investments in digital marketing, while achieving the highest volume of sales on their own official website…