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Measuring the performance of your direct channel

measuring performance direct channel mirai

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…

Pablo Delgado18/10/2023

Reasons to be concerned about the new DMA that you haven’t yet heard about

The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…

Marta Romero13/07/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Mirai Consulting success story : Bahia Principe Hotels & Resorts’ direct sales turn around its competitive situation

Has gone from a level of competitiveness that could be improved to a very good level, improving its metasearch campaigns and achieving more bookings at a more efficient cost.…

Isabel Rey19/04/2023

The reasons why customers use Booking.com (and so do I)

We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …

Pablo Delgado27/03/2023

10 questions and answers about upcoming challenges in hotel distribution that may interest you

questions and answers hotel distribution mirai

In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…

Pablo Sánchez15/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

Mirai 2022 Blog: these are our 10 most-read posts

Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…

Isabel Rey15/12/2022

2022: new developments at Mirai

It's time to look back at what we've been doing to further improve your direct selling. This compilation of our most important developments and projects is a useful reminder that will allow you to check whether you are getting the most out of them.…

amaialopez13/12/2022

We incorporate source and medium information into every booking

Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…

Pablo Delgado13/09/2022

Search Results for: digital marketing

Measuring the performance of your direct channel

Reasons to be concerned about the new DMA that you haven’t yet heard about

The seven deadly sins of distribution

Mirai Consulting success story : Bahia Principe Hotels & Resorts’ direct sales turn around its competitive situation

The reasons why customers use Booking.com (and so do I)

10 questions and answers about upcoming challenges in hotel distribution that may interest you

Growing contribution of metasearch to direct revenue

Mirai 2022 Blog: these are our 10 most-read posts

2022: new developments at Mirai

We incorporate source and medium information into every booking

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Search Results for: digital marketing

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About Mirai