We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…
It's time to look back at what we've been doing to further improve your direct selling. This compilation of our most important developments and projects is a useful reminder that will allow you to check whether you are getting the most out of them.…
Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…
When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…
Having the right distribution strategy makes a difference strategy Are you taking advantage of technology and market changes? At Mirai we help you take control & maximize your revenues. What do we offer? E-commerce, Direct sales and Distribution consulting. Learn about Bahia Principe’s success story reboot The Covid pandemic has marked a turning point in…
We have the answers to your questions what we do Services on top of state of the art proprietary technology We provide the know-how and the best technology to maximize your direct channel revenue, compete head to head with intermediaries, gain independence and reduce your overall distribution costs. Every hotel is different and so are…
Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…
