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The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

Security (https) and performance (http2), essential for direct sales

https and http2 are two functionalities that OTAs already have and that you should also have on your own website. https will provide you with security and http2 with performance. …

Roberto Carrazana07/06/2018

The necessary revolution in hotel payment-collection operations

The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…

Pablo Delgado29/05/2018

Why OTAs provide no value for you on metasearch engines

We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…

Pablo Delgado05/04/2018

What happens to your direct sale when Booking.com is removed from metasearch engines?

If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …

Pablo Delgado22/03/2018

Why your soaring mobile traffic is not turning into bookings

The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…

Pablo Delgado26/02/2018

What does Airbnb have and what does it lack to revolutionise hotel distribution?

Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…

César López19/02/2018

Booking Genius rates published on metasearch engines. What next?

Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…

Pablo Delgado27/11/2017

trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…

Pablo Delgado21/06/2017

Expedia is wrong: a better direct price does make money for the hotel

Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…

César López23/02/2017

Search Results for: GOOGLE

The cost of direct sales. Part I: Calculation

Security (https) and performance (http2), essential for direct sales

The necessary revolution in hotel payment-collection operations

Why OTAs provide no value for you on metasearch engines

What happens to your direct sale when Booking.com is removed from metasearch engines?

Why your soaring mobile traffic is not turning into bookings

What does Airbnb have and what does it lack to revolutionise hotel distribution?

Booking Genius rates published on metasearch engines. What next?

trivago Express Booking in detail

Expedia is wrong: a better direct price does make money for the hotel

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Search Results for: GOOGLE

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About Mirai