Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…
Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without knowing what to do about it. …
Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post will explain why.…
PRIVACY POLICY Privacy and data protection policy MIRAI ESPAÑA SL guarantees the protection and confidentiality of personal data of any kind in accordance with the provisions of the General Data Protection Regulation. All data provided to MIRAI ESPAÑA SL or to its staff will be included in an automated personal-data file created and maintained under…
Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…
Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…
You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…
With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…
PRIVACY POLICY Privacy and data protection policy MIRAI ESPAÑA SL guarantees the protection and confidentiality of personal data of any kind in accordance with the provisions of the General Data Protection Regulation. All data provided to MIRAI ESPAÑA SL or to its staff will be included in an automated personal-data file created and maintained under…
COOKIES POLICY On the MIRAI ESPAÑA SL website we use cookies to facilitate the relation between visitors and our content and to elaborate statistics on the views we receive. In accordance with Directive 2009/136/CE, developed in our system by Section II of Article 22 of the Law on Information Society Services, following the guidelines of…
