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What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

The integration between Optimand and Mirai provides you with access to your direct sales, giving you a better understanding of your market and helping optimize sales.…

Isabel Rey11/04/2024

Book & Join, a key feature of your loyalty program

Triple the growth rate of your database and improve your conversion by combining the “Booking” and “Joining the loyalty club” functionalities.…

Pablo Delgado03/04/2024

Discover Mirai’s extras system and make the most of it

We have brought together all the functionalities of our extras system that allow you to easily configure a differentiating proposal and increase your average booking value.…

Isabel Rey20/03/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

You can now apply taxes to nationals only (or foreigners only)

This new feature allows you to differentiate any tax according to the customer's country, which enhances clarity with your customers and improves the competitiveness of your direct sales and your presence on meta-search engines.…

César López08/03/2024

OXXO and “Meses Sin Intereses” available now through our integration with Stripe

Our integration with Stripe now allows you to offer your customers the chance to pay for their booking in OXXO stores and also to pay in up to 24 interest-free monthly instalments through "Meses Sin Intereses".…

amaialopez20/02/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

Search Results for: BI

What factors affect the results of your metasearch campaigns? (Part 2)

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

The six levels of the Google Hotels funnel (Part 1)

Mirai integrates with Optimand to display direct sales together with destination demand and pricing trends

Book & Join, a key feature of your loyalty program

Discover Mirai’s extras system and make the most of it

Challenges (strategic, marketing and operations) of selling extras in your direct channel

You can now apply taxes to nationals only (or foreigners only)

OXXO and “Meses Sin Intereses” available now through our integration with Stripe

Spend on commissions or invest in your direct sales?

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About Mirai

Search Results for: BI

Recent Posts

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About Mirai