Posts tagged with: OTA

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Mirai integrates with the channel manager Omnibees

This two-way integration allows you to manage your inventory, pricing, and booking engine restrictions from Omnibees and to receive your bookings directly into your PMS in a fast, secure and scalable way.…

amaialopez23/09/2024

All-in-one direct sales: get the most out of your integrated technologies

By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…

amaialopez05/09/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Discover Mirai’s extras system and make the most of it

We have brought together all the functionalities of our extras system that allow you to easily configure a differentiating proposal and increase your average booking value.…

Isabel Rey20/03/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

OXXO and “Meses Sin Intereses” available now through our integration with Stripe

Our integration with Stripe now allows you to offer your customers the chance to pay for their booking in OXXO stores and also to pay in up to 24 interest-free monthly instalments through "Meses Sin Intereses".…

amaialopez20/02/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

Posts tagged with: OTA

DMA impact on hotels: 0.8% loss of direct reservations

Mirai integrates with the channel manager Omnibees

All-in-one direct sales: get the most out of your integrated technologies

Who are the winners and losers of Google’s implementation of the DMA?

What factors affect the results of your metasearch campaigns? (Part 2)

The six levels of the Google Hotels funnel (Part 1)

Discover Mirai’s extras system and make the most of it

Challenges (strategic, marketing and operations) of selling extras in your direct channel

OXXO and “Meses Sin Intereses” available now through our integration with Stripe

Spend on commissions or invest in your direct sales?

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About Mirai

Posts tagged with: OTA

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About Mirai