Posts tagged with: marketing

A simple hotel can also make the difference

They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt…

Against price parity / 3

In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis…

Create deals: No fear, just about delivering value

With the right strategy, discounts and packages will benefit the hotel, not all is about lowering prices. Well implemented offers, with all their elements, will attract new demand without harming the average price. The secret is present…

Speak your hotel online

The traditional word of mouth among your customers has moved to the Internet with dramatic consequences: New websites keep appearing where users are able to rate and review the hotels they have stayed in. Whether the hoteliers like it or not,…

Advance or last minute: up to you

One of the key factors to determine your pricing and sales strategy is how long in advance your clients book their room in your hotel. Do you rely too much on last minute bookings to fill your rooms? Were…