Posts tagged with: google

Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Using the Google Assistant to book a hotel room with your voice

How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…

Pablo Delgado04/03/2019

Room Booking Module, activated for your campaigns

Mirai customers now have the Room Booking Module activated in their Google Hotel Ads campaigns in the 16 markets in which it is currently available. …

Rocío Rivero22/01/2019

Book on Google, now available in Europe

Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …

Diego Varela26/11/2018

Mirai integrates with the Google Room Booking Module

We explain how the Room Booking Module works, its benefits, its drawbacks, and how it fits into Google's positioning strategy in the hotel industry.…

Rocío Rivero18/09/2018

Room Booking Module: Google incorporates room photos to Hotel Ads results

Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …

Diego Varela17/09/2018

New feature on Google Hotel Ads: Occupancy filters

Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…

Pablo Delgado30/04/2018

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …

Pablo Delgado04/07/2017

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

En español, en français March 2026 update: Tripadvisor will discontinue its “Instant Booking” option for hotels as of April 30, 2026. This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below.…

Pablo Delgado27/10/2016

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…

Pablo Delgado20/10/2016

Posts tagged with: google

Book on Google optimises its results with Room Clustering

Using the Google Assistant to book a hotel room with your voice

Room Booking Module, activated for your campaigns

Book on Google, now available in Europe

Mirai integrates with the Google Room Booking Module

Room Booking Module: Google incorporates room photos to Hotel Ads results

New feature on Google Hotel Ads: Occupancy filters

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

Book on Google (3 of 4): Is Google becoming an OTA?

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Posts tagged with: google

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