Booking.com is now offering third-party inventory with Booking.basic
For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.
Book on Google, available now for your hotel
What is it and how does it work? Which is its objective? How much does it cost? We take a look at everything you need to know to gain a better understanding of Book on Google.…
Price disparity, the eternal problem of hotel distribution
Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…
First week after the terrorist attack: We analyse the impact in Barcelona
After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings
trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?
trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
Building customer loyalty through the direct channel, the unresolved issue
Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in…