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Booking.com is now offering third-party inventory with Booking.basic

For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.
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A simple hotel can also make the difference

They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt…

Against price parity / 3

In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis…