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Why OTAs provide no value for you on metasearch engines

We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?...

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A simple hotel can also make the difference

They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt…

Against price parity / 3

In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis…

Hotel Slang: atrocities and anecdotes

Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this…