The end of the “Book on Metasearch” era
We analyse why 'Book on Metasearch' models have ceased to exist and how this shift impacts your direct sales strategy…
We analyse why 'Book on Metasearch' models have ceased to exist and how this shift impacts your direct sales strategy…
With the support of Mirai and Koddi, ATELIER de Hoteles' sponsored campaigns on Google and Tripadvisor showed strong performance and clear incremental value.…
trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…
trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…
Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
A novelty from trivago that will be welcomed by an industry that is looking for alternatives that guarantee the profitability of investments in digital marketing, while achieving the highest volume of sales on their own official website…