Posts written by Pablo Delgado

What is Google commission per stay (CPS) and how does it work?

The new cost-per-acquisition programme by Google Hotel Ads is now available to Mirai clients. Here is what this big change is all about…

Pablo Delgado09/06/2016

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Many hotels do the right thing by offering better stock and price conditions to Booking.com, and of course to their own website, rather than to Expedia after seeing that they make more money that way, since the net price (after taking out the commissions) is almost always superior. However, rarely are these same decisions made…

Pablo Delgado19/05/2016

Cancellations shooting up: implications, costs and how to reduce them

What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…

Pablo Delgado19/05/2016

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

Pablo Delgado04/05/2016

How much does Booking.com sell with AdWords of your brand?

The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…

Pablo Delgado07/04/2016

Has TripAdvisor become an OTA?

After the recent launch of instant booking (read our post “What is instant booking and how does it work?” for a complete analysis), TripAdvisor has caused a stir and now wants to compete face to face with the main OTAs. Therefore, has TripAdvisor become an OTA? Despite them saying that they are not an OTA…

Pablo Delgado26/01/2016

What should my instant booking strategy be?

Once we have analysed instant booking TripAdvisor’s new product (what it is and in detail) comes the big question: should I participate with my direct sale? On one hand, the first reaction would be to resist. It does not seem ideal to advance towards a scenario in which the direct sale, whose main objective should be…

Pablo Delgado12/01/2016

TripAdvisor instant booking in detail

Once we have analysed what instant booking is and how it compares to Business Listings and TripConnect CPC, we move on to analysing the many questions that this new product comes with. Will it be available in all markets? For now, instant booking is available only for users in the United States, Canada and United…

Pablo Delgado12/01/2016

What is TripAdvisor instant booking and how does it work?

TripAdvisor continues to grow and, whether we like it or not, is going to become an important figure in the hotel industry. It was created as a hotel review site and it has become the number one site in that field. It grew by adding price comparison, competing with Trivago and Kayak. Now, it has…

Pablo Delgado12/01/2016

How to calculate the real cost of each sales channel

Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of each channel and of each optional proposal with which you are continuously tempted with is essential to understand its profitability, comparing and making well-founded commercial decisions. The analysis that we…

Pablo Delgado06/03/2015

Posts written by Pablo Delgado

What is Google commission per stay (CPS) and how does it work?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Cancellations shooting up: implications, costs and how to reduce them

The convergence of Google, TripAdvisor and Booking.com

How much does Booking.com sell with AdWords of your brand?

Has TripAdvisor become an OTA?

What should my instant booking strategy be?

TripAdvisor instant booking in detail

What is TripAdvisor instant booking and how does it work?

How to calculate the real cost of each sales channel

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Posts written by Pablo Delgado

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