trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
En español, en français This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What…
Once we have analysed instant booking TripAdvisor’s new product (what it is and in detail) comes the big question: should I participate with my direct sale? On one hand, the first reaction would be to resist. It does not seem ideal to advance towards a scenario in which the direct sale, whose main objective should be…
Once we have analysed what instant booking is and how it compares to Business Listings and TripConnect CPC, we move on to analysing the many questions that this new product comes with. Will it be available in all markets? For now, instant booking is available only for users in the United States, Canada and United…
TripAdvisor continues to grow and, whether we like it or not, is going to become an important figure in the hotel industry. It was created as a hotel review site and it has become the number one site in that field. It grew by adding price comparison, competing with Trivago and Kayak. Now, it has…
Multimedia content is basic when it comes to conversions. What’s more, videos will help differentiate your online direct sales from other channels …
We have integrated an improved version of the payment gateway Addon Payments by Comercia Global Payments into our booking engine.…
Booking engine: easy, secure and multi-device New Mirai booking engine We present our new booking engine full of exciting details, functionality and new features. This is accompanied by a modern look and feel and simple, user-friendly functionality to drive the optimisation of conversion rates. Would you like to learn more? Discover the desktop version and mobile version.…
Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…
