Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it
![](https://static-resources.mirai.com/wp-content/uploads/sites/1215/20220601212309/ota-model-evolution-featured.png)
Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…