Posts tagged with: GHA

7 insights (+7 actions) that will make you say “yes” to Black Friday

Make sure your website offers the best price and conditions, and control distribution so that every booking of value flows to your hotel, not to the OTAs.…

Simón Barreiro13/11/2025

Is it time to retire resort fees? A strategic analysis for hoteliers

Removing resort fees simplifies operations, improves satisfaction, and reduces risks. Keeping them demands total transparency and legal compliance.…

Pablo Delgado24/06/2025

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…

Diego Varela28/01/2025

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

We incorporate source and medium information into every booking

Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…

Pablo Delgado13/09/2022

New Google Hotel Ads Competitiveness Report in our BI

This new report available on our BI tool will become your perfect ally to monitor your prices and be more competitive, which is key for the success of your direct sales.…

Pablo Sánchez16/02/2022

Posts tagged with: GHA

7 insights (+7 actions) that will make you say “yes” to Black Friday

Is it time to retire resort fees? A strategic analysis for hoteliers

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

Understanding the value proposition of paid and free Google Hotels

Growing contribution of metasearch to direct revenue

How much do you stop selling for not controlling your price?

We incorporate source and medium information into every booking

New Google Hotel Ads Competitiveness Report in our BI

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Posts tagged with: GHA

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