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Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

Offers no one can see, confusing Promo Codes, misaligned chatbots… Review your Black Friday campaign before launch and don’t hand bookings over to the OTAs....

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How to measure the TripAdvisor Business Listings traffic after their security changes

Recently, TripAdvisor notified users of a change in its security settings that does not affect the Business Listings traffic but that may interrupt its tracking in Google Analytics. All of the websites that do not use the HTTPS protocol shall stop registering referral traffic on TripAdvisor through Google Analytics. At Mirai, we have detected that…

Thalula Begara29/04/2016

How much does Booking.com sell with AdWords of your brand?

The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…

Pablo Delgado07/04/2016

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

With the celebration of the Mobile World Congress in Barcelona this week, we have analysed the mobile impact on websites of hotels in Barcelona and Madrid. Is mobile more used to visit the hotel website or to book? Which is growing faster? What country is more mobile? How come? Barcelona hotels register more mobile clients…

Pablo Delgado y César López22/02/2016

Non-refundable rates: everything you need to know

There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…

César López17/02/2016

Available rooms for the Mobile World Congress? Get the maximum return from them

Tomorrow February 15th, the Barcelona Convention Bureau will release rooms for the Mobile World Congress. You will sell them at a great price, we have no doubts about it. However, will you sell them with the minimum distribution cost? We provide a few ideas According to Booking.com, today Feb-14th Barcelona is almost fully booked (93%)…

Equipo de Mirai15/02/2016

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

How to measure the TripAdvisor Business Listings traffic after their security changes

How much does Booking.com sell with AdWords of your brand?

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

Non-refundable rates: everything you need to know

Available rooms for the Mobile World Congress? Get the maximum return from them

Recent Posts

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About Mirai

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

How to measure the TripAdvisor Business Listings traffic after their security changes

How much does Booking.com sell with AdWords of your brand?

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

Non-refundable rates: everything you need to know

Available rooms for the Mobile World Congress? Get the maximum return from them

Recent Posts

Authors

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About Mirai