Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…
Regaining control of your price is not a complex issue. If you get down to work properly, in less than three months you should have your price under control and free of risk. …
We are going to revise the 6 standard practices of intermediation in order to break the price…
What is it and how does it work? Which is its objective? How much does it cost? We take a look at everything you need to know to gain a better understanding of Book on Google.…
Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…
trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…
The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…
Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without knowing what to do about it. …
