Posts written by Pablo Delgado

How will Booking.com’s new credit card affect hotels and their direct channel?

Booking launches a credit card in the U.S. Is it a real threat to your hotel? We analyze Booking’s new strategy and its impact on your direct channel.…

Pablo Delgado10/09/2025

The barriers Agentic AI must overcome to emerge as a hotel distribution channel

Agentic AI shows great promise, but is it ready to become a real channel for booking hotels? Privacy, payments, complexity and trust are key challenges it must overcome to become a viable distribution channel.…

Pablo Delgado28/07/2025

Is it time to retire resort fees? A strategic analysis for hoteliers

Removing resort fees simplifies operations, improves satisfaction, and reduces risks. Keeping them demands total transparency and legal compliance.…

Pablo Delgado24/06/2025

AI will display your inventory and prices in real-time. Are you ready?

In this guide, we provide you with the keys to adapt your direct sales strategy and prepare for the AI revolution in hospitality distribution.. …

Pablo Delgado29/05/2025

Discover Mirai’s new booking engine

Focused on conversion and helping users make decisions, it delivers optimized performance, flexible customization, smart filters, clear final pricing, a multi-room module and many more enhancements.…

Pablo Delgado21/05/2025

How AI is reshaping the hospitality digital marketing industry

AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.…

Pablo Delgado16/01/2025

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

Book & Join, a key feature of your loyalty program

Triple the growth rate of your database and improve your conversion by combining the “Booking” and “Joining the loyalty club” functionalities.…

Pablo Delgado03/04/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

Posts written by Pablo Delgado

How will Booking.com’s new credit card affect hotels and their direct channel?

The barriers Agentic AI must overcome to emerge as a hotel distribution channel

Is it time to retire resort fees? A strategic analysis for hoteliers

AI will display your inventory and prices in real-time. Are you ready?

Discover Mirai’s new booking engine

How AI is reshaping the hospitality digital marketing industry

DMA impact on hotels: 0.8% loss of direct reservations

Who are the winners and losers of Google’s implementation of the DMA?

Book & Join, a key feature of your loyalty program

Challenges (strategic, marketing and operations) of selling extras in your direct channel

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About Mirai

Posts written by Pablo Delgado

Recent Posts

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About Mirai