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Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

+*-En español, en français This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What...

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Book on Google (2 of 4): What it means for hotels

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+*-Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

Are you filling your hotel too soon? Capitalise on it

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+*-With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…