Posts tagged with: revenue

The six levels of the Google Hotels funnel

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

Pestana entrusts its direct sales to Mirai

Following a successful trial period, Portugal's largest hotel group will implement Mirai's booking engine on its corporate website. …

amaialopez28/02/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

Conversion rate doesn’t matter, revenue does

Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…

Pablo Delgado16/01/2024

Mirai integrates with Hotelverse to allow your guests to choose a specific room when booking

From now on, your hotel can offer a unique experience to users booking a room: the possibility to choose a specific room from a bird's eye view, hovering over a 3D rendering of your building.…

Isabel Rey25/10/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

You now have the most comprehensive upselling reports available in BI

We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…

amaialopez13/06/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Everything you need to know about trivago’s new Free Booking Links

trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…

Paola Romero31/03/2023

Posts tagged with: revenue

The six levels of the Google Hotels funnel

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Pestana entrusts its direct sales to Mirai

Spend on commissions or invest in your direct sales?

Conversion rate doesn’t matter, revenue does

Mirai integrates with Hotelverse to allow your guests to choose a specific room when booking

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

You now have the most comprehensive upselling reports available in BI

The seven deadly sins of distribution

Everything you need to know about trivago’s new Free Booking Links

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About Mirai

Posts tagged with: revenue

Recent Posts

Authors

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About Mirai