Conversion rate doesn’t matter, revenue does
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…
Introducing one of the exciting new features of the Mirai booking engine this year: an indicative pricing layer on the calendar, aimed at users who are flexible on dates…
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A few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business. FacebookTwitterLinkedin…