Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…
Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …
