A few weeks ago Google presented its interesting Hotel Insights tool, which provides hotels with information about users interested in staying in the areas in which they are located and provides resources to increase the visibility of their websites on Google and improve the performance of their activity. In the framework of this launch, Google presented some success stories in order to demonstrate the different ways of improving results through the options offered by the search engine. One of those success stories is about Princess Hotels, a hotel chain that manages its Digital Marketing strategy with Mirai.
The success story explains how, through the use of a smart bidding strategy, in collaboration with Google and Mirai, the Caribbean division of Princess Hotels managed to capture greater demand on Google Ads (+41% in click volume compared to the previous period), and increase its conversion by +38%, also compared to the previous period, while maintaining its good levels of acquisition cost and ROI, at a time of great instability.
According to Pere Jordi Estivill, Head of Digital and Web Marketing (Caribbean) at Princess Hotels, “Together with Mirai, we now have an improved data process that allows us to optimise our investment and makes it easier for us to identify opportunities and increase conversion with a resort-adjusted CPA”.
You can read the Google success story here.