Posts tagged with: distribucion

19 good practices in online distribution

*+-You have someone to support you during conflicts, whether big or small, with mediators. You have undoubtedly argued at some point with an online agency (Booking.com, Venere, Expedia), about things like your stars, or asking them to not bet on advertisements for your label, that they don’t reduce your prices without permission, or about them…

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

*+-Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…

Against price parity / 3

*+-In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…

Against price parity /2

*+-A few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business.…