Why setting a fixed budget for your paid campaigns is damaging your business
Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…
Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…
With our new "visibility report", you can benefit from a detailed view of the investments and returns of your campaigns in all the different online marketing channels you invest in: More immediacy and time to analyse data, make the best decisions and continue optimising your campaigns and maximising your direct sales.…
Our Digital Marketing & Metasearch Sales Manager, Estefania Livi, will participate at Covid Comeback Conference in Cologne next October 14th.…
Mirai organize a free 100% online event with the most important voices of the sector.…
Phocuswright Europe Online 2021 features 600+ of the most influential travel leaders in one platform for pointed one-on-one conversations, critical debate, the next wave of innovation and the best networking in travel.…
Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …