Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…
Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…
Join us as we take a look back at all the new features and improvements that have marked this 2024 and make sure you get the most out of them!…
Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…
Club Mac, together with Mirai, achieves 36% of its turnover from direct sales (vs. 6% in 2013), increasing its profitability and independence due to key technological advances and its distribution optimisation.…
Via API, we synchronize sales information between the two systems, allowing you to validate your bookings status automatically, thereby saving time and reducing errors. …
We remind you of the innovations that have marked our 2023 so that you can make the most of them.…
Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…
What practices should you avoid to ensure that your distribution does not turn into hell?…
In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …