Posts tagged with: BookonGoogle

Book on Google (2 of 4): What it means for hotels

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*+-Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

How to use Google Hotel Ads to strengthen your direct sales

*+-Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

What is Google Hotel Ads Commission Program (GHACP) and how does it work?

*+-The new cost-per-acquisition (CPA) programme by Google Hotel Ads (previously Google Hotel Finder) is now available to Mirai clients. This new system is called Google Hotel Ads Commission Program (hereinafter GHACP).  Here is what this big change in Google’s hotel metasearch engine is all about: What is CPA? CPA means cost per acquisition or, in…

The convergence of Google, TripAdvisor and Booking.com

*+-Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…