Posts tagged with: BookonGoogle

The end of the “Book on Metasearch” era

We analyse why 'Book on Metasearch' models have ceased to exist and how this shift impacts your direct sales strategy…

Paola Romero13/05/2026

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

En español, en français March 2026 update: Tripadvisor will discontinue its “Instant Booking” option for hotels as of April 30, 2026. This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below.…

Pablo Delgado27/10/2016

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…

Pablo Delgado20/10/2016

Book on Google (2 of 4): What it means for hotels

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

Pablo Delgado13/10/2016

Book on Google (1 of 4): What it is and how the client sees it

You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…

Pablo Delgado13/10/2016

How to use Google Hotel Ads to strengthen your direct sales

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

Pablo Delgado23/06/2016

What is Google commission per stay (CPS) and how does it work?

The new cost-per-acquisition programme by Google Hotel Ads is now available to Mirai clients. Here is what this big change is all about…

Pablo Delgado09/06/2016

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

Pablo Delgado04/05/2016

Posts tagged with: BookonGoogle

The end of the “Book on Metasearch” era

Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google (2 of 4): What it means for hotels

Book on Google (1 of 4): What it is and how the client sees it

How to use Google Hotel Ads to strengthen your direct sales

What is Google commission per stay (CPS) and how does it work?

The convergence of Google, TripAdvisor and Booking.com

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Posts tagged with: BookonGoogle

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