Discover why Artificial Intelligence is the new standard in hotel SEM. Five essential keys to master Google and Bing Ads and stay ahead of your guests....
Find out moreThey can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt to changes. They do not have to wait for big managers to make a decision. Their percentage of…
In the hotel world, as in other areas, those who break with all the molds, breaking away from the crowd and risking themselves without copying with others are doing are safely paving their path to success. This path will not just be restricted to a few, but it could be open to all if everybody…
It’s not a scientific study, there is no objective calculation that could give you the precise ranking of all the hotels from data extracted from all the webs that published hotel reviews. Even so, a quick look through four of these websites (HotelSearch, Tripadvisor, Booking and Venere) will only lead to one conclusion: in Barcelona, the three hotels…
In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…
Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this jargon is unnecessary, dangerous and ends up creating confusion. This happens also in our market:…
