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Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?...

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Hotels and social networks | Mirai, España

We should not forget that, above all, we buy and sell experiences. Sometimes companies suffer what they call “marketing myopia,” a term used to refer to the mistake of defining our market in terms of the product, instead of the necessity that said product fulfills… “Nobody wants a ¼ inch drill…what everybody wants are ¼…

Sofía Díaz29/12/2011

Google Hotel Finder: New actor in the soap opera – Blog Mirai

A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…

Sofía Díaz22/08/2011

More anecdotal English found in Asian hotels

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Sofía Díaz07/07/2011

Superdiscount + Supercommission: New faces of an old problem

A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or Expedia, that have managed to continue with the same model adapting it to the new ways of doing things.…

César López04/07/2011

Search for hotels in your city: Use Google Places to show yourself

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Equipo de Mirai17/06/2011

featured

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Hotels and social networks | Mirai, España

Google Hotel Finder: New actor in the soap opera – Blog Mirai

More anecdotal English found in Asian hotels

Superdiscount + Supercommission: New faces of an old problem

Search for hotels in your city: Use Google Places to show yourself

Recent Posts

Authors

About Mirai

featured

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Hotels and social networks | Mirai, España

Google Hotel Finder: New actor in the soap opera – Blog Mirai

More anecdotal English found in Asian hotels

Superdiscount + Supercommission: New faces of an old problem

Search for hotels in your city: Use Google Places to show yourself

Recent Posts

Authors

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About Mirai