The AI funnel is cracking at the consideration phase: without reliable data, there is no booking. Discover how the MCP protocol and structured data will transform your direct sales. ...
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If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …
En español, en français March 2026 update: Tripadvisor will discontinue its “Instant Booking” option for hotels as of April 30, 2026. This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below.…
Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…
Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…
You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…
