This is how hotel visibility works in AI assistants. Discover the 3 key layers, their levels of control, and how their impact shifts depending on the stage of the booking funnel....
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Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post will explain why.…
Expedia has stated that the recent movement of large hotel chains offering the best direct price is detrimental to the hoteliers themselves. This is why Expedia is wrong.…
If you want to revisit our most recent posts in order not to forget the most important ones, here is a summary of this year’s main articles and subjects: …
En español, en français March 2026 update: Tripadvisor will discontinue its “Instant Booking” option for hotels as of April 30, 2026. This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below.…
Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…
