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AI will display your inventory and prices in real-time. Are you ready?

In this guide, we provide you with the keys to adapt your direct sales strategy and prepare for the AI revolution in hospitality distribution.. ...

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Has TripAdvisor become an OTA?

After the recent launch of instant booking (read our post “What is instant booking and how does it work?” for a complete analysis), TripAdvisor has caused a stir and now wants to compete face to face with the main OTAs. Therefore, has TripAdvisor become an OTA? Despite them saying that they are not an OTA…

What should my instant booking strategy be?

Once we have analysed instant booking  TripAdvisor’s new product (what it is and in detail) comes the big question: should I participate with my direct sale? On one hand, the first reaction would be to resist. It does not seem ideal to advance towards a scenario in which the direct sale, whose main objective should be…