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Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…
Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…
You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…
With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…
None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…
