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The barriers Agentic AI must overcome to emerge as a hotel distribution channel

Agentic AI shows great promise, but is it ready to become a real channel for booking hotels? Privacy, payments, complexity and trust are key challenges it must overcome to become a viable distribution channel....

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The perfect meta is yet to come

None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…