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AI will display your inventory and prices in real-time. Are you ready?

In this guide, we provide you with the keys to adapt your direct sales strategy and prepare for the AI revolution in hospitality distribution.. ...

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Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Many hotels do the right thing by offering better stock and price conditions to Booking.com, and of course to their own website, rather than to Expedia after seeing that they make more money that way, since the net price (after taking out the commissions) is almost always superior. However, rarely are these same decisions made…

Pablo Delgado19/05/2016

Cancellations shooting up: implications, costs and how to reduce them

What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…

Pablo Delgado19/05/2016

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

Pablo Delgado04/05/2016

How to measure the TripAdvisor Business Listings traffic after their security changes

Recently, TripAdvisor notified users of a change in its security settings that does not affect the Business Listings traffic but that may interrupt its tracking in Google Analytics. All of the websites that do not use the HTTPS protocol shall stop registering referral traffic on TripAdvisor through Google Analytics. At Mirai, we have detected that…

Thalula Begara29/04/2016

How much does Booking.com sell with AdWords of your brand?

The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…

Pablo Delgado07/04/2016

featured

AI will display your inventory and prices in real-time. Are you ready?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Cancellations shooting up: implications, costs and how to reduce them

The convergence of Google, TripAdvisor and Booking.com

How to measure the TripAdvisor Business Listings traffic after their security changes

How much does Booking.com sell with AdWords of your brand?

Recent Posts

Authors

About Mirai

featured

AI will display your inventory and prices in real-time. Are you ready?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Cancellations shooting up: implications, costs and how to reduce them

The convergence of Google, TripAdvisor and Booking.com

How to measure the TripAdvisor Business Listings traffic after their security changes

How much does Booking.com sell with AdWords of your brand?

Recent Posts

Authors

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About Mirai